Speaking Your Way To Success

I’d like to introduce Sheryl Lindsell-Roberts. For the past 25 years Sheryl been principal of Sheryl Lindsell-Roberts & Associates, a company that’s been helping clients to be more profitable and productive through the written word. Sheryl conducts marketing campaigns and delivers business writing, technical writing, email, and presentation workshops. She’s also the author of 23 books.  Her latest book is Speaking Your Way To Success. 

What is death by PowerPoint, and how do you avoid it?

Most people present using PowerPoint, and prepare in a way that puts people to sleep. 

There are a few things that people need to consider to begin preparation.  I call it a Start Up Sheet.

1. Who is my primary audience?
2. What does my audience need to know about the topic?
3. What's in it for my audience?
4. Does my talk need a special angle or point of view?
5. What's my audience's attitude toward the topic?
6. My purpose is to __________ so my audience will ___________.

What's the next step after you've identified these key points?

Next you need to create a storyboard.  Below is a sample from my Business Writing Workshop.  You start with what you want to TELL.  (See Part 2 Video above at 1:09.)

Then you figure out how you want to SHOW.  (See Part 2 Video above at 2:38.)

This will help keep your audience awake. 

Thank you for sharing your knowledge with us.